Sunday, August 31, 2014

Twinx a Hit at New York State Fair



WSJ:
In an era of kale chips and green-vegetable smoothies, a Twinkie might be seen as sinful enough.
But stuff the spongy snack cake with a Twix candy bar, wrap it in bacon, then coat it in batter and drop it into a deep fryer, and the sugar-sprinkled confection becomes an exercise in caloric excess—and a standout among the many fried and fatty treats at this year's Great New York State Fair....
We still can't make them fast enough," said Mr. Hasbrouck, estimating that during busy periods his staff will fry up around 150 an hour inside the truck, where the menu of fried delicacies also includes cheese curd, Oreos and pumpkin pie.
The Twinx concept came about by accident, said Mr. Hasbrouck, a Marion, N.Y., resident who launched his business at the fair in 2009 and has returned each year since.
In 2013, an employee mistakenly kept calling out "Twinx" when customers ordered a deep-fried Twinkie or Twix bar, which combines a cookie bar, caramel and chocolate.
"We were slow one day, so we decided to try it out and see what happens," said Mr. Hasbrouck, who expanded his operations at the fair this year to a second location.
Those game enough to try the Twinx offered mixed feedback. Some said the bacon was "too much" while others felt the combination worked.
"I didn't know what to expect, but I think it's good," said Alyssa Neider, 33, from Syracuse.
Almost everything is better deep-fried.  I'd maybe even try kale, if it was breaded and fried.  It makes me laugh that the Wall Street Journal explains what a Twix bar is.  I grew up on those things.

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